How B2B marketers are pivoting to create more resilient planning strategies

Looks at how the disruption of the pandemic changed how B2B marketers form their planning strategies currently and in the future.

Justin Metz/theispot.com

When COVID-19 hit in March 2020, few B2B marketers had plans to deal with their live conferences and events getting completely nixed, salespeople canceling travel plans to meet with clients, and customers and prospects working...

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