How Audible Australia transformed the book club experience with Twitch

Atalia Chua

Audible took audio storytelling to another level when the audiobook service entered into a brand partnership with Twitch to create a branded community for listeners.

Audible Australia had a vision to transform the classic book club experience and so the brand came up with the concept of the Audible Live Club. Collaborating with Twitch ANZ, it created a branded community for listeners to experience a whole new world of audio storytelling.

Audible Live is a series of live video events and conversations with authors, celebrities and creators streamed on Audible – a platform where audiobooks, podcasts and other spoken word content can be downloaded.

According to a Twitch advertising case study (Audible Australia) in April 2021, this collaboration resulted in:

  • 5% increase...

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