Creating cultural advantage
This article is part of a series of articles from the WARC Guide to creating cultural advantage. Read more
Everywhere across the global pop culture scene, Asian content, creators and IPs are enjoying mainstream popularity, more so now than ever before.
Japanese culture has always held global appeal but in recent years, Japanese anime, in particular, is enjoying new levels of popularity and commercial success. The most in-demand movie in 2020 and TV series in 2021 globally were both anime titles – Demon Slayer The Movie: Mugen Train and Attack on Titan–...