In 1997 1001 the carpet cleaning brand found itself under considerable pressure on many sides, notably due to the arrival of an aggressive new competitor (Vanish), growing apathy towards the sector amongst key retailers and consumers who considered the task and subsequently the sector somewhat negatively.
|Agency: BDH TBWA||Authors: John Triner and Lorna Pritchard|
How an Ordinary Moose
With a Brush Helped 1001 Clean
Up in the Stain
your brand has lead its market for over 30 years, it can be difficult to come to
terms with changing circumstances....