How an external audit can assist an industry in establishing the credibility of a rating service

This paper discusses why auditing media research is necessary and provides a framework for establishing an initial audit process.

How Can An External Audit Can Assist An Industry In Establishing The Credibility Of A Rating Service

George Ivie Media Rating CouncilNick Terlizzi Ernst & Young LLP

Introduction Why Media Research Auditing is Necessary

In the United States, the ...