How Can An External Audit Can Assist An Industry In Establishing The Credibility Of A Rating Service
George Ivie Media Rating CouncilNick Terlizzi Ernst & Young LLP
Introduction Why Media Research Auditing is Necessary
In the United States, the ...
How an external audit can assist an industry in establishing the credibility of a rating service
This paper discusses why auditing media research is necessary and provides a framework for establishing an initial audit process.
