How an external audit can assist an industry in establishing the credibility of a rating service

This paper discusses why auditing media research is necessary and provides a framework for establishing an initial audit process.

How Can An External Audit Can Assist An Industry In Establishing The Credibility Of A Rating Service

George Ivie Media Rating CouncilNick Terlizzi Ernst & Young LLP

Introduction Why Media Research Auditing is Necessary

In the United States, the validity, reliability and effectiveness of media research is subject to self-regulation and monitoring through the accreditation functions of the Media Rating Council, Inc. (the Council or MRC). The Council was formed...

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