How an Agency Evaluates a Client

Bob Isherwood and Kevin Roberts

Twenty characteristics that a good agency (Saatchi) looks for in a client – otherwise they won’t take them on.

How an Agency Evaluates a Client

Kevin Roberts and Bob IsherwoodSaatchi & Saatchi

The client has the power! Agencies are out there begging for accounts — give us the leftovers, anything! We'll beat down your door to snatch the revenue our shareholders...

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