How Aldi re-energised an existing advertising concept to re-ignite growth

Aldi, the low-cost supermarket in the UK and Ireland, grew revenue by addressing the problems of a perceived lack of range and the social stigma attached with shopping at Aldi.

Campaign details

Brand: Aldi Ireland Advertiser: Aldi Ireland Entrant: McCann Manchester Principal author: Darren Hawkins, McCann Manchester Contributing author: Jonathan Brown, McCann London


From opening its first Irish stores in November 1999

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands