How AI and data-driven strategies are revolutionising marketing in 2024 despite challenges

A Meltwater webinar on “Marketing Trends 2024 – Build a Winning Marketing and Communications Strategy” discussed the use of AI in marketing and how the technology will continue to transform the industry.

In a complex marketing world, marketers are often left grappling with changing technology even as they battle frequent misinformation, poor integration of tech stacks and large volumes of data to analyse and interpret for ongoing campaigns. AI has further queered the pitch for marketers now struggling to integrate it into messaging and brand responsiveness.

AI was a key talking point in marketing in 2023 and is set to be a major force for marketers in 2024, with over 50% of CMOs planning to increase their use of AI this year, according to Meltwater’s social listening research, which showed that “social...

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