Publicis’ Krishna Chandaluri says the way businesses interact with customers is changing and conversational commerce within messaging apps and the use of artificial intelligence will give brands a chance to elevate the customer experience to gain a competitive advantage.
This article is part of a Spotlight series on social commerce in APAC. Read more
Over the past three years, there has been a tremendous upsurge in digital adoption, leading to a more connected world. This enhanced connectivity has raised customer expectations,...