How AI and chatbots are accelerating conversational commerce in India

Publicis’ Krishna Chandaluri says the way businesses interact with customers is changing and conversational commerce within messaging apps and the use of artificial intelligence will give brands a chance to elevate the customer experience to gain a competitive advantage.

This article is part of a Spotlight series on social commerce in APAC. Read more

Over the past three years, there has been a tremendous upsurge in digital adoption, leading to a more connected world. This enhanced connectivity has raised customer expectations,...

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