How advertising helped take the heat off North West Water during the worst drought I history

North West Water had to contend with considerable public and media criticism during the draught in the summer of 1995.
Agency: BDH AdvertisingAuthor: Not credited
 

 Area Awards 1997 WINNER: INTEGRATED CAMPAIGN

How Advertising Helped Take the Heat Off North West Water During the Worst Drought in History

Background

The nation was taken by surprise by the drought that hit Britain in the summer of 1995. Weather records were shattered and Manchester, the 'Rainy City' made headline news as the Met Office confirmed it to be the driest city in Europe.

Attention was sharply focused on the actions of the water industry and media criticism was fierce. North West Water were blamed for not having done...

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