How advertising helped take the heat off North West Water during the worst drought I history

North West Water had to contend with considerable public and media criticism during the draught in the summer of 1995.
Agency: BDH AdvertisingAuthor: Not credited
 

 Area Awards 1997 WINNER: INTEGRATED CAMPAIGN

How Advertising Helped Take the Heat Off North West Water During the Worst Drought in History

Background

The nation was taken by surprise by the drought that...