How Advertising Helped Crown Restore Pride In Its Trade Business

Crown Trade operates in what has been regarded as a functional market where brand and product choice is made on purely rational grounds.
Agency: Cheetham BellAuthors: Katrina Michel
Agency: BDHTBWAAuthor: Christian James

Area Awards 1999

Crown Trade

How advertising helped Crown restore pride in its trade business

INTRODUCTION

This case study sets out to demonstrate how an advertising strategy...