How a little 'Hope, Love and Courage' revitalised one of Australia's longest standing charity fundraisers.

McHappy Day is one of Australia's longest standing charity fundraisers but by 2008 had become a cause stuck without an idea.

How a little ‘Hope, Love and Courage’ revitalised one of Australia's longest standing charity fundraisers.

Agencies DDB and phdcreativeAdvertiser McDonald's Australia and Ronald McDonald House CharitiesAuthors Dan Pankraz (DDB) and Caroline Ghatt (phdcreative)Total Campaign Expenditure 500 - $1 million

The challenge was to increase charitable donations on McHappy Day to meet a stretch target of 33.7% YOY1 in a dire economic climate with 16.4% less media spend.2 Impossible? We thought so too….

For 18 years McHappy Day had rallied public donation for Ronald McDonald House Charities (RMHC)....

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