How a fresh strategy and creative approach helped the Royal Mint increase sales of its flagship product

This case study demonstrates how a new perspective and advertising approach was developed for gold sovereigns, the Royal Mint's major retail product.
Agency: The Petersen PartnershipAuthor: Not credited
 

Area Awards 1997 WINNER: DIRECT RESPONSE CAMPAIGN

How a Fresh Strategy and Creative Approach Helped the Royal Mint Increase Sales of Its Flagship Product

Introduction

The Royal Mint has been striking...