Brand names with feminine traits convey a greater sense of “warmth” to consumers, which can positively influence their attitudes and choices, according to a new study.
The analysis into the “feminine brand name advantage” – entitled “Is Nestlé a...
Brand names with feminine traits convey a greater sense of “warmth” to consumers, which can positively influence their attitudes and choices, according to a new study.
The analysis into the “feminine brand name advantage” – entitled “Is Nestlé a...