How a cross-discipline Joint Industry Committee could transform US video measurement

Stephen Whiteside

A new Joint Industry Committee (JIC) focused on premium video measurement is the first such body in the United States and holds out the promise of transforming the space.

This article is part of the May 2023 Spotlight US series, ‘The upfronts – what they mean in 2023’ Read more

A measurement revolution in the video space is gathering momentum in the United States.

Driving this transformation is the country’s first Joint Industry...

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