How a big strategy paid off for Burger King

Burger King, a fast-food chain, launched a campaign in the UK to stop the steady decline, increase year on year sales and improve brand consideration.

Campaign details

Brand: Burger KingAgency: BBH

"If this campaign doesn't work, we won't have a job by the end of the year".

Those were the words of a marketing team that had one last chance to turn Burger King's fortunes around. It's 2018, and Burger King...