Hotlink: #BikinSampaiJadi / Hustle till it happens

Hotlink, a prepaid mobile service, repositioned its brand in Malaysia to support and connect with Gen Z consumers.

Campaign details

Brand: HotlinkBrand owner: Binariang GSMEntrant company: Publicis Malaysia, Kuala LumpurMedia: Vivaki (Malaysia) Sdn Bhd, Kuala LumpurMarket: MalaysiaSector: Telephone & internet servicesMedia channels:Online video, Outdoor, out-of-home,...