Hotels.com: Under a rock

Hotels.com, the online booking service, reminded consumers in the US that the brand would be there for them if and when they were ready to travel again.

The Situation

For travel and hospitality brands, 2020 was a brutal year. The Covid-19 pandemic devastated airlines and hotels, and leisure and business travelers accustomed to constantly planning or enjoying trips saw their habits disrupted.

No campaign was going to get people traveling before it was safe to do so, but for booking sites like Hotels.com, it was critical to stay top of mind with consumers, reminding them that, when they were ready to travel again, the brand would be there for them.

But with no one really thinking and talking about travel, creating buzz around travel required...

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