Under a Rock, a booking website, created excitement and brand buzz during stay at home orders due to the COVID-19 pandemic by listing an underground cave for people to stay in during election week to hide from the political drama.

The Situation

For travel and hospitality brands, 2020 was a brutal year. The Covid-19 pandemic devastated airlines and hotels, and leisure and business travelers accustomed to constantly planning or enjoying trips saw their habits disrupted.

No campaign...