Hotel Royal Chiaohsi: Mazu on holiday

Hotel Royal Chiaohsi, the luxury hotel, boosted its weeknight occupancy rate by using a revered goddess to influence workaholics to take a midweek holiday in Taiwan.

Campaign details

Brand: Hotel Royal ChiaohsiBrand owner: Hotel Royal ChiaohsiEntrant company: Hotel Royal Chiaohsi, Yilan CountyIdea creation: Ogilvy Taiwan, Taipei CityMarket: TaiwanSector: HotelsMedia channels: Social media, Word of mouth, influencersBudget:...