Hot for offshoring: why it makes sense for marketers

David Wethey

The rationale for relocating a business process from one country to another is usually to benefit from lower costs.

Hot for offshoring: why it makes sense for marketers

David Wethey Agency Assessments International

There is nothing new in the idea of sending work overseas, although the term 'offshoring' itself is new, and many of the venues are a surprise. Even before...

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