Horse and carriage, moonlight and roses, sun and surf?

Neil Sharman, John Pawle and Peter Cooper

This paper outlines a novel approach to researching a Surf washing powder promotional press ad that ran in The Sun newspaper in the UK.

Horse And Carriage, Moonlight And Roses, Sun And Surf?

Using projective techniques in a computer/web assisted interview to tap into the emotional effect of advertising

Neil Sharman New International Newspapers, Inc.John Pawle and Peter CooperQualiQuant International...

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