Horlicks: Making protein a routine during the lockdown

Horlicks, the supplement brand, wanted to raise awareness among urban Indians on the daily dietary protein requirement during the lockdown in India.

Campaign details

Brand: HorlicksBrand owner: UnileverEntrant company: Mindshare MumbaiIdea creation: Mindshare MumbaiMarket: IndiaSector: Hot drinksMedia channels: Competitions & contests, Mobile & apps, Online display, Product sampling,...
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