Horlicks: Communication to commerce

Horlicks, a hot drinks company, increased impressions and sales in India, by creating advertisements that championed the nutritional value of its drink.

The communication goal

Horlicks is the single largest Health food drink (HFD) brand in the country with a market share of 43%.

However the All India penetration for the White HFD category is only 14%. Horlicks being the market leader, can only grow on the...

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