Horlicks - How Horlicks woke itself up by sending more people to sleep

Having always been perceived as a night-based drink, Horlicks, the malt-based drink, had tried to reposition itself to reach a younger market.
Agency: Grey LondonAuthors: Tom Sonders and Joanna Bamford

Horlicks – How Horlicks woke itself up by sending more people to sleep

“ARE YOU SITTING COMFORTABLY?”

This is a bedtime story, so take the phone of the hook, close the door and relax. It's a bedtime...