Horizon Therapeutics: Eyedar

Stefan Hanley

Horizon Therapeutics, a biopharmaceutical company, launched a campaign in the US to raise awareness of a new app, Eyedar, that teaches the blind community to visualise their world using sound, and make it available everywhere.

Campaign details

Brand: Horizon Therapeutics Brand owner: Horizon Therapeutics Entrant company: Area 23, An IPG Health Network CompanyIdea creation: Area 23 New York Market: United States Sector: Websites, online services, apps Budget: No budget

Executive summary

Eyedar...

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