Campaign details
Brand: Horizon Therapeutics Brand owner: Horizon Therapeutics Entrant company: Area 23, An IPG Health Network CompanyIdea creation: Area 23 New York Market: United States Sector: Websites, online services, apps Budget: No budget
Executive summary
Eyedar is the first app that teaches the blind to visualize their world using sound. It was inspired by echolocation — a form of sensory substitution in which the blind use their sense of hearing to visualize their surroundings.
Eyedar digitizes the principles of echolocation, making it an accessible...