Hope United: BT brings its purpose to tackling online abuse

The highs and lows of football were evident in the year-late Euro 2020 tournament. Postponed after the initial COVID-19 outbreak, a young and exciting England team made it to the final which was to take place at its home venue of Wembley Stadium; the stars were surely aligned.

But a little over 140 minutes after kick-off England had lost 3-2 on penalties, and the three players who failed to score from the penalty spot were immediately subjected to a storm of racist online abuse because they happened to be black.

Depressingly, that outburst of hatred was not a surprise. Previously...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands