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Hope United: BT brings its purpose to tackling online abuse

Brian Carruthers

  • Brand equity & strength
  • Brand partnerships
  • Brand activism
  • Brand purpose
  • Sports
  • United Kingdom

The highs and lows of football were evident in the year-late Euro 2020 tournament. Postponed after the initial COVID-19 outbreak, a young and exciting England team made it to the final which was to take place at its home venue of Wembley Stadium; the...

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