Hooch campaign

Campaign in 1999 by Euro RSCG Wnek Gosper for Hooper's Hooch, an `alcopop'. Challenge: to re-establish brand as a legitimate alcoholic drink, after the negative publicity about alcopops, and get away from `sweet' image.
Agency: Euro RSCG Wnek GosperAuthor: Julie Karakashian

Hooper's Hooch: 'How to avoid becoming a Babycham'

OUR CHALLENGE

At the start of 1998, Bass and Euro RSCG were faced with a difficult challenge. Hooper's Hooch was under threat of potential destruction ...