Hongxing Erke: Guardian of Mountains and Rivers

ERKE is about to release the Wuyue running shoes co-branded with King of Glory.

Case details

Brand: Erke

Brand owner: Erke

Main agency: FISH REPUBLIC, Big Fish Interactive, Weibo

Launched in: Mainland China

Industry: Clothing and Footwear

Media channels:

Budget: 250,000-500,000

Case Summary

  • Background: Erke is about to release the Five Mountains running shoes co-branded with King of Glory
  • Goal: Create momentum for the launch of a new series, focus the communication campaign on the product, and then assist in terminal sales
  • Audience: Young sneaker users, King of Glory users

Market background and objectives

  • Brand assets: A representative of pure domestic products with...

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