Honey, I shrunk the marketing department

Kevin Thomson

As companies become more consumer-oriented, marketers are exerting less influence within their companies outside communication and promotion, and are finding themselves downgraded to promotion departments.

honey, i shrunk the marketing department

Kevin ThomsonEnterprise Business and Brand Engagement

In September, several hundred marketing and marketing services people boarded the Aurora for Richmond Events' Marketing Forum. If, as it sailed out of Southampton, they had suspected that a few months later the product they were to use for three days (the ship) and the brand they had trusted (P&O) would be beamed across the world as a plague ship, would they have gone? Will they go again? Would you?

These are all questions about the integrity and safety of a brand and how people run the...

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