Honest Eggs Co: Fitchix

Honest Eggs Co, a farm, designed FitChix, an innovative technology that records the natural movements of chickens, to raise brand awareness by creating fame, increase sales by building trust and engagement in Australia and grow brand love.

Campaign details

Title: FitchixBrand: Honest Eggs CoProduct: Honest EggsIdea: VMLCountry: Australia 

Duration of Campaign



Target audience

Socio-economic Level


3 months - 12 months



Adults (26-55)


AUD 30 000

Why is this work relevant for Creative Effectiveness?

Honest Eggs' FitChix used creativity to reset the egg category and deliver four key effects: increased stockist enquiries; increased sales; increased brand love, and increased land; adding up to sustainable growth.

Honest Eggs Co was a small player in the Australian egg category at less than 1% market share and was...

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