James Kennedy – Senior Account Manager Andrew Barnard – Account Executive Paul Nowikowski – Art Director Craig Kind – Copywriter Jamie Diskin – Copywriter Malcolm Caldwell – Creative Director Adam Haywood – Creative Director Kat Hills – Head of Design Mark Bennett – Design
WHAT IS WONDERFUL...?
How to build racing credibility without falling into macho cliché? By showing Honda has the heart of a racer. A 19% uplift in year-on-year sales, versus a targeted uplift of only 4%.
Create standout and a strong...