Honda UK: Grrr campaign

One of the world's best-known carmakers, the Honda Motor Company, Ltd., had popularized economy and midsize cars for decades.

Honda UK: Grrr campaign

Frank Caso

OVERVIEW

One of the world's best-known carmakers, the Honda Motor Company, Ltd., had popularized economy and midsize cars for decades. In 2003 the company struck out in a new direction when it began selling in the...