Honda – Civic Success

In 2000, Honda Quebec faced growing competition from both foreign and domestic rivals that offered improved durability, reliability and quality, while its best-selling model had also just been removed from the worldwide market.
Agency: Bos

Honda – Civic Success

Silver: Sustained SuccessBronze: Automotive and DIY

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 2001–December 2006Start of Advertising/Communication Effort: Fall 2001Base Period for Comparison:...

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