HomeEquity Bank: #PauseToRemember

HomeEquity Bank, a Canadian banking institution, created a campaign that encouraged leading video game players to have a virtual ceasefire in respect of Canadian war Veterans on Remembrance Day.

Campaign details

Brand: HomeEquity BankBrand owner: HOMEQ CoorporationEntrant company: Zulu Alpha Kilo TorontoIdea creation: Zulu Alpha Kilo, TorontoMedia: OMD TorontoPR: Provident Communications TorontoMarket: CanadaSector: BanksMedia channels:Events & experiential,...

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