HomeEquity Bank: #PauseToRemember

HomeEquity Bank, a Canadian banking institution, created a campaign that encouraged leading video game players to have a virtual ceasefire in respect of Canadian war Veterans on Remembrance Day.

Campaign details

Brand: HomeEquity BankBrand owner: HOMEQ CoorporationEntrant company: Zulu Alpha Kilo TorontoIdea creation: Zulu Alpha Kilo, TorontoMedia: OMD TorontoPR: Provident Communications TorontoMarket: CanadaSector: BanksMedia channels: Events & experiential, Livestreaming, Online video, Social media, Word of mouth, influencersBudget: No budget

Executive summary

War can create unlikely allies. That was definitely the case with a Remembrance Day effort led by HomeEquity Bank (HEB) that resulted in the world's first online gaming ceasefire.

HEB provides financial products to Canadians aged 55+. As a...

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