HomeEquity Bank: HomeEquity Bank Rebrand

HomeEquity Bank (HEB), a bank, launched a campaign in Canada to increase brand awareness and challenge outdated perceptions about seniors to promote its reverse mortgage solution.

Campaign details

Brand: HomeEquity BankBrand owner: HOMEQ CoorporationEntrant company: Zulu Alpha Kilo, TorontoMedia: OMD Canada, TorontoMarket: CanadaSector: BanksMedia channels: Packaging & design, Television, Television - direct responseBudget:1 - 3 million...

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