Campaign details
Brand: HomeEquity Bank / Royal Canadian LegionAgency: Zulu Alpha Kilo
Campaign Summary
Home Equity Bank (HEB) is the only financial services company in Canada that exclusively serves seniors. Its CSR partner, the Royal Canadian Legion, was looking for a way to raise awareness and support for war veterans, especially among younger generations who have no connection to WWII. The challenge of bringing these two generations together on Remembrance Day (the equivalent of Veteran's Day in the U.S.) resonated with us. We were approached by the Legion to work pro bono and helped support a charity...