HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team

Home Equity Bank (HEB), a financial services brand, and Royal Canadian Legion, an ex-service personnel foundation, used esports to raise money for the Legion on Remembrance Day in Canada.

Campaign details

Brand: HomeEquity Bank / Royal Canadian LegionAgency: Zulu Alpha Kilo

Campaign Summary

Home Equity Bank (HEB) is the only financial services company in Canada that exclusively serves seniors. Its CSR partner, the Royal Canadian Legion, was...

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