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Agency HOSTAdvertiser Air New ZealandAuthor Matt KingstonTotal Campaign Expenditure Under $500K
RECONNECTING WITH A VALUABLE, BUT LAPSED AUDIENCE
The trans-Tasman travel market has quickly gone from being a duopoly, consisting of the two national carriers Air New Zealand and Qantas, to one of the most hotly competitive in the world. There are now eight airlines competing for just 5.8 million annual passengers1.
The majority of the market growth has come from low-cost carriers, which has completely changed the consumer demand dynamic. Like many other short-haul air travel markets...