Home Sweet As

This Air New Zealand campaign promoted the trans-Tasman route - a highly competitive market including many low-cost carriers.

Home Sweet As

Agency HOSTAdvertiser Air New ZealandAuthor Matt KingstonTotal Campaign Expenditure Under $500K


The trans-Tasman travel market has quickly gone from being a duopoly, consisting of the two national carriers Air New Zealand and Qantas, to one of the most hotly competitive in the world. There are now eight airlines competing for just 5.8 million annual passengers1.

The majority of the market growth has come from low-cost carriers, which has completely changed the consumer demand dynamic. Like many other short-haul air travel markets...

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