|Authors: Megan Thompson and Jenny Boyden
Home Office/COI – Walking on egg shells
Megan Thompson and Jenny Boyden
Women's stories of abuse are very personal, and the domestic detail which surrounds domestic violence clouds women's ability to see their own experience as such. This campaign encouraged women to self-diagnose their abuse as 'domestic violence' and seek support earlier in their abusive cycle.
Much of the public service advertising that deals with shocking issues such as domestic violence relies on shock tactics to make its point (and win awards). We believe that to...