Home Office - Curbing the crawlers

Megan Thompson

This paper is the story of how creative thinking and the highly innovative use of search marketing got seemingly respectable men to unwittingly admit to being interested in street prostitution.

Home Office – Curbing the crawlers

Planned by: Megan ThompsonAgency: RKCR/Y&R

SUMMARY

This is the story of how some cunning creative thinking and the highly innovative use of search marketing achieved the seemingly impossible task of getting respectable...

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