Home Office / COI - Police

Home Office/COI campaign for police recruitment – the `I couldn’t’ campaign. Emphasised the level of commitment needed.
Agency: M & C SaatchiAuthor: Richard Storey

Home Office / COI Police

When respect is due

Introduction

It was a pitch, so we knew exactly what to do.

We'd rush off to groups to 'get to know the customer'. We'd listen to them knocking...