Home Credit India: India fights back – from deferring to demanding

Home Credit India, a finance company, worked with First partners to launch a campaign which increased financial confidence in Indians through a detailed financial study.

Situation Analysis

Like for the rest of the world, the Covid pandemic did not just create a crisis of lives and livelihoods, it made people lose their confidence. As a result, consumers withheld spendings with the potential of halting the wheels of the economy. There was a need to bring financial confidence back. Home Credit India's survey on people's borrowing patterns helped present a picture of hope and confidence to revive financial sentiment.

The outbreak of COVID-19 in 2020 triggered a humongous health and financial crisis for India and Indians. Almost all economic activity came to a sudden halt, even...

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