Home Credit India: India fights back – from deferring to demanding

Home Credit India, a finance company, worked with First partners to launch a campaign which increased financial confidence in Indians through a detailed financial study.

Situation Analysis

Like for the rest of the world, the Covid pandemic did not just create a crisis of lives and livelihoods, it made people lose their confidence. As a result, consumers withheld spendings with the potential of halting the wheels of the...

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