Home Centre: The homecoming

Home Centre, a furniture retailer, created a series of immersive art experiences for the launch of The Homecoming initiative in the Middle East to help orphaned children find a family and a home to call their own, grow brand love, increase brand consideration and create a tangible human impact in culture.

Campaign details

Title: The HomecomingBrand: Home CentreProduct: The first-ever adoption initiative in the Middle East and Islamic world Idea: Leo BurnettCountry: United Arab Emirates

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsMiddle East & AfricaNon-specificParents & familiesMiddleUnder 500,000 US dollars, which is less than other competitors in this category. Our budget breakdown goes as follows: 100,000 US dollars were invested in producing the film, 100,000 US dollars were invested in media across digital platforms alone, all the additional...

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