Home Centre: A Dad's Job

Home Centre, a home furnishing brand, launched its campaign A Dad’s Job to disrupt Father’s Day in the UAE by highlighting the role that single mothers play in their children’s lives.

Campaign videos: Home Centre – A Dad's Job

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Selected creative: Home Centre – A Dad's Job

Credits

Media agency: FP7 McCann DubaiAccount Manager, Agency Producer: Riddhi MayankArabic Copywriter: Maher DawahArt Director, 1st AD:...