Home Centre: A Dad's Job

Home Centre, a home furnishing brand, launched its campaign A Dad’s Job to disrupt Father’s Day in the UAE by highlighting the role that single mothers play in their children’s lives.

Campaign video: Home Centre – A Dad's Job

Read the full campaign case study

Selected creative: Home Centre – A Dad's Job

Credits

Agency: FP7 McCann Dubai / Initiative CairoAccount Manager, Agency Producer: Riddhi MayankArabic Copywriter: Maher DawahArt Director,...