Home Centre: A dad's job

Tahaab Rais, Anna Sadykova

Home furniture retailer, Home Centre, tackled the taboo topic of single mothers to create impact with its Father's Day campaign in the UAE.

Furniture & furnishings retail
Middle East & North Africa (general region)
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: Home CentreBrand owner: Home CentreEntrant company: FP7 McCann, DubaiMarket: Middle East & AfricaSector: Furnishings & furniture retailMedia channels:Content marketing, Merchandise & free gifts, Online video, Public relations,...

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