Home Centre: A dad's job

Home furniture retailer, Home Centre, tackled the taboo topic of single mothers to create impact with its Father's Day campaign in the UAE.

Campaign details

Brand: Home CentreBrand owner: Home CentreEntrant company: FP7 McCann, DubaiMarket: Middle East & AfricaSector: Furnishings & furniture retailMedia channels:Content marketing, Merchandise & free gifts, Online video, Public relations,...