Home Centre: A dad's job

Home furniture retailer, Home Centre, bravely tackled a cultural taboo to transform conventional Father's Day communications in the Middle East.

Campaign details

Brand: Home CentreBrand owner: Landmark GroupAgency: FP7 McCann DubaiMarket: Middle East & North Africa (general region)Sector: Furniture & fittings retailMedia channels:Content marketing, Merchandise & free gifts, Online video,...