Home Box: The hidden room

Home Box, a furniture and furnishings brand, encouraged wealthy families in the UAE to provide their domestic workers with better living conditions with its Hidden Room campaign.

Campaign Summary

We all show our homes to guests, but one room homeowners in the Gulf region did not show guests, were the rooms of the domestic househelps.

It remained hidden, as it was not aesthetic enough to show as part of the home.​

Additionally, when househelps were asked about their favourite place in homes they worked in, not one of them mentioned their own room. They hid it too.​

So, we chose to life this room from darkness to light with Home Box's furniture and furnishing solutions and created THE HIDDEN ROOM COLLECTION.​

As the world's first furniture collection...

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