Home Box: The Hidden Room

Tahaab Rais

Gulf region furniture retailer Home Box ran a product-led campaign to increase volume sales by 8%, grow brand health metrics by 10% and earn a five times return on its media spend.

Campaign details

Brand: Home Box Brand owner: Landmark Group Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Furniture & furnishings retail Media channels: Websites & microsites, Word of mouth, Influencers, KOLs, Mobile & apps, Television & Connected TV

Executive summary

In a declining furniture-retail category, Home Box, which was losing market share to bigger competitors, needed to win mass affluent homeowners in the Gulf region.

It unveiled a hidden truth that inspired a new business line and...

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