Holt Renfrew: Unwrap The Joy
Mia Gabriel, Sameena Ibrahim, Alessia Grosso
Holt Renfrew, a luxury fashion and beauty retailer, developed the Joy Index to identify which channels and platforms needed to be prioritised for its campaign in Canada, drive overall consideration, while connecting to joy, and get millennials and Gen Z to see the brand as a joyful destination for the holiday season.
Campaign details
Brand: Holt Renfrew Brand owner: Holt Renfrew Entrant company: Havas MediaIdea creation: Havas Media Toronto Market: Canada Sector: Luxury retail Media channels: Outdoor, Out-of-home, Online video, Websites & microsites, Online displayBudget:...