Campaign details
Brand: Holt Renfrew Brand owner: Holt Renfrew Entrant company: Havas MediaIdea creation: Havas Media Toronto Market: Canada Sector: Luxury retail Media channels: Outdoor, Out-of-home, Online video, Websites & microsites, Online displayBudget: Up to 500k
Executive summary
Holt Renfrew, a Canadian luxury fashion and beauty retailer, identified a key challenge when it came to their brand positioning – studies indicated that Holt Renfrew was less well-positioned than competitors as a brand that incites joy, which is a key attribute for brand desire....